Blog
Blog
Notes on SEO, performance, design and building software — what actually moves the needle.
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What Is GEO? Getting Cited by AI Search Engines
GEO (Generative Engine Optimization) is how you get cited by AI answer engines like ChatGPT, Gemini and AI Overviews — what it is, and how it differs from SEO.
- #geo
- #ai search
- #seo
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How to Set Up Google Ads Conversion Tracking (Properly)
Most ad accounts optimize toward the wrong thing because tracking is broken. A step-by-step guide to setting up GA4, GTM and Google Ads conversions the right way.
- #google ads
- #conversion tracking
- #ga4
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What Are Core Web Vitals — and How to Actually Fix Them
A clear, practical guide to LCP, CLS and INP: what each metric means, what causes a bad score, and the concrete fixes that actually move them.
- #core web vitals
- #performance
- #technical seo
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Why Fast Sites Rank — And How I Build Them
Core Web Vitals aren't a checkbox. Here's how I build sites that load instantly and earn rankings, using Astro and zero-JS-by-default architecture.
- #seo
- #performance
- #astro